The Golden Mean - Orange

The next warm color on our list, orange, has a few things in common with red: it is also associated with energy, courage and vibrancy. However, it does not exude the danger of red. Orange feels safer, which may be why it is often used for safety gear. Orange can feel youthful, making it a popular color for brands that appeal to children. It combines the warmth and heat of red with the playfulness and joy of yellow. Additionally, it is an excellent choice for pretty much any brand that wants to exude energy or strength. A muted orange can feel autumnal, making it perfect for any brand that relies on an earthy color palette. Orange stands for joy of life, sociability and curiosity. It gives self-confidence and is considered a color for extroverts. Orange inspires, induces warmth, stimulates and also helps against depression and loss of appetite. It also stands for extravagance, energy and transformation. Orange is a special color!
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